Edemika —
Stomatology clinic rebranding
Rebranding of an existing dental clinic with a completely outdated visual style for both online and offline. The project included naming, identity, digital design, and printed materials.
About
Edemika is dental clinic in Kemerovo, Russia. When it first contacted with us it has typical visual identity for stomatology in Russia. There are some problems with it: clinic has overloaded and outdated design; images of real teeth scare clients off; current clients don't feel comfort and trust.
Tasks
Naming & Strategy: To create a unique, memorable name that reflects the clinic's philosophy: "the art of a smile".
Visual Identity: To develop a comprehensive brand identity, including a modern logo, premium color palette, graphic elements, and brand patterns.
Web Design & Development: To design a clean, user-friendly interface in Figma and build a fully responsive website using Webflow.
Print Materials: To design various physical brand touchpoints, such as posters, brochures, layouts, and patient memos.
That’s how we formulated main task.
Identity elements
Name "Edemika" was chosen as reference to the Garden of Eden. Also we use golden apple as key visual. Main idea of identity is to stop using realistic pics of dental instruments and closeup photos of dental procedures. Instead we use soft and pastel colors, volumetric abstract forms and warm gradients.
Website
One of biggest problems of stomatology clinics in Russia is chaotic overloaded website designs. We’ve made aesthetic website with the same functional and even more using Webflow and a bit of custom code. Here’s some hero screens:
I’ve also made some micro-interactions for better UX.
And mobile version of site and animations:
Specialists mobile animation made with GSAP
Printed and digital materials
The third big part is printed materials for in-clinic usage such as booklets, guides after procedures, and materials for promotion like posters. In this part I used Photoshop and Illustrator mostly.
