About
I am a student at Tomsk State University's Institute of Economics and Management (IEM). The Faculty Student Union asked me to create an annual visual identity for our applicants’ social media community. Their request included a complete social media kit: a logo, header, long-read covers, and post templates.
Identity elements
At that time, the Soyuz Grotesk font was trending in Instagram Reels, alongside a huge trend for vibrant, acid colors.
I took the university’s signature blue color and made it brighter and acid. Additionally, I designed a simple arrow icon as a metaphor for personal growth and knowledge.
Here's posts templates:
